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  • Business Skills Training

    project_managementInterSource offers live instructor-led courses on all important operations-related skills, including Communications, Customer Service, Human Resources, Marketing, Team Building and Writing

    These live classes are offered via a Web interface.

  • About Business Skills

    Business Skills relate to communication used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues. It is also a means of relying between a supply chain, for example the consumer and manufacturer.

    Business Communication is known simply as "Communications." It encompasses a variety of topics, including Marketing, Branding, Customer relations, Consumer behaviour, Advertising,

    Public relations, Corporate communication, Community engagement, Research & Measurement, Reputation management, Interpersonal communication, Employee engagement, Online communication, and Event management. It is closely related to the fields of professional communication and technical communication.

    In business, the term communications encompasses various channels of communication, including the Internet, Print (Publications), Radio, Television, Ambient media, Outdoor, and Word of mouth.

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  • Course Details Business Skills

    Classes are offered via a live web conference. For detailed course outlines and scheduled classes, please see below.

    Online classes are never cancelled due to low enrollment. The instructors who teach our online classes are no less than outstanding, and each has years of practical and training experience.

    InterSource clients are active globally. Live web courses are priced in US dollars, and run during Eastern Standard Time (New York) business hours. We also run live web conference classes during European business hours, which can be invoiced in local currencies. For further information please contact us on +41 (22) 958 0114.

Marketing Essentials

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Course duration

  • 1 Days

Course Outline

This marketing training is designed for business people with little or no knowledge of marketing practices, as well as inexperienced marketing professionals. Students will develop strategic and tactical skills to create, execute, and evaluate a marketing plan.

  • Learn analyze the market.
  • Learn to organize your marketing efforts.
  • Learn to create a marketing plan.
  • Learn to implement a marketing plan.
  • Learn about market segmentation and target market selection.
  • Learn to price and brand your product.
  • Learn to conduct a marketing audit.
  • Learn to position your product.
  1. Analyzing Your Market
    1. Determine Your Sales Objectives
    2. Analyze the Market
    3. Isolate Your Market Segment
    4. Analyze Your Product
    5. Positioning Your Product
  2. Position Your Product
    1. Price Your Product
    2. Brand Your Product
    3. Develop Your Advertising Tactics
    4. Organize Your Marketing Efforts
    5. Conduct a Marketing Audit

InterSource Geneva, a premier Information Technology training firm, offers over 400 different courses on server, database and programming technologies, as well as end-user classes for the most popular office, graphics and design applications. We serve clients in Switzerland (Geneva, Lausanne, Bern, Basel, Zurich) and throughout Europe (France, Germany, Austria, Finland, Sweden, England, Netherlands, Spain, etc.).


InterSource offers custom, private courses at client sites, standard public courses in our Geneva classroom, and online training via live Web conference. Training is offered in English and many other languages (Francais, Deutsch, Espanol, Italiano.)


For an overall view of our offerings, please visit us at www.intersource.ch.