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  • Business Skills Training

    project_managementInterSource offers live instructor-led courses on all important operations-related skills, including Communications, Customer Service, Human Resources, Marketing, Team Building and Writing

    These live classes are offered via a Web interface.

  • About Business Skills

    Business Skills relate to communication used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues. It is also a means of relying between a supply chain, for example the consumer and manufacturer.

    Business Communication is known simply as "Communications." It encompasses a variety of topics, including Marketing, Branding, Customer relations, Consumer behaviour, Advertising,

    Public relations, Corporate communication, Community engagement, Research & Measurement, Reputation management, Interpersonal communication, Employee engagement, Online communication, and Event management. It is closely related to the fields of professional communication and technical communication.

    In business, the term communications encompasses various channels of communication, including the Internet, Print (Publications), Radio, Television, Ambient media, Outdoor, and Word of mouth.

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  • Course Details Business Skills

    Classes are offered via a live web conference. For detailed course outlines and scheduled classes, please see below.

    Online classes are never cancelled due to low enrollment. The instructors who teach our online classes are no less than outstanding, and each has years of practical and training experience.

    InterSource clients are active globally. Live web courses are priced in US dollars, and run during Eastern Standard Time (New York) business hours. We also run live web conference classes during European business hours, which can be invoiced in local currencies. For further information please contact us on +41 (22) 958 0114.

SEO Training

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Course duration

  • 2 Days

Course Outline

In order to make it easy for search engines to find websites, one must understand the role of links pointing to the site and how to use keywords for optimal performance. This SEO training class will take some of the mystery out of SEO, or search engine optimization. Participants will learn about creating pages that search engines can read, using the right keywords, and keeping track of how their websites are performing.

  • Understand the difference between search engine sites and search systems.
  • Understand how search engines work.
  • Learn how to choose keywords.
  • Understand Website indexing.
  • Learn how to examine websites for problems.
  • Learn how to use the free Google Keyword tool and Wordtracker.
  • Create search engine friendly web pages.
  • Create copyright free content.
  • Learn how to submit your pages to search engines.
  • Create, submit, and ping sitemaps.
  • Understand the importance of search directories.
  • Find second-tier and specialized directories.
  • Understand how search engines calculate value.
  • Learn how to weigh pages with PageRank and TrustBank.
  • Understand SEO penalties.
  • Understand the cause of problems that lead to penalties.
  • HTML
  • Marketing
  1. Surveying the Search Engine Landscape
    1. Investigating Search Engines and Directories
    2. Where Do People Search?
    3. Search Engine Magic
    4. Gathering Your Tools
  2. Search Results, Deconstructed
    1. The Big Two: Organic and PPC
    2. Looking at Local Results
    3. Checking Out Shopping Results
    4. Viewing Video and Image Results
    5. Getting Friendly with Social Results
    6. Collecting Bits n' Pieces
  3. Your One-Hour, Search Engine-Friendly Website Makeover
    1. Is Your Site Indexed?
    2. Taking Action If You're Not Listed
    3. Picking Good Keywords
    4. Examining Your Pages
    5. Getting Your Site Indexed
  4. Beating the Competition – Planning a Powerful Search Engine Strategy
    1. Don't Trust Your Web Designer
    2. Understanding the Limitations
    3. Eyeing the Competition
    4. Going Beyond Getting to #1
    5. Controlling Search Engine Variables
    6. Determining Your Plan of Attack
    7. Look Away for a Few Minutes
    8. Two Things to Remember
  5. Making Your Site Useful and Visible
    1. Learning from Amazon
    2. Revealing the Secret but Essential Rule of Web Success
    3. Making Your Site Work Well
    4. Panda – Google Endorses Good Design
    5. Keep it Fresh (Perhaps)
  6. Picking Powerful Keywords
    1. Understanding the Importance of Keywords
    2. Thinking Like Your Prey
    3. Starting Your Keyword Analysis
    4. Using a Keyword Tool
    5. Choosing Your Keywords
  7. Creating Pages that Search Engines Love
    1. Preparing Your Site
    2. Seeing Through a Search Engine's Eyes
    3. Understanding Keyword Concepts
    4. Creating Your Web Pages
  8. Bulking Up Your Site: Competing with Content
    1. Creating Content Three Ways
    2. Writing Your Own Stuff
    3. Convincing Someone Else to Write Content
    4. Using OPC (Other People's Content)
    5. Understanding Copyright
    6. Hunting for Other People's Content
    7. A Word About Duplicated Content
  9. Finding Traffic Through Local-Search Marketing
    1. Understanding Local-Search Marketing's Importance
    2. Looking Through Local Search
    3. How Does Local Search Work?
    4. Two Ways to Reach People Locally
    5. Localizing Your Web Pages
    6. Registering for Local Search
    7. Finding More Local Systems
    8. Don't Forget Local-Local Directories
    9. Working with Review Sites and the Yellow Pages
  10. Getting Your Pages Into the Search Engines
    1. Linking Your Site for Inclusion
    2. Simple Link Submissions to the Major Systems
    3. Submitting an XML Sitemap
    4. Submitting to Secondary Systems
    5. Using Registration Services and Software Programs
  11. Submitting to the Directories
    1. Pitting Search Directories Against Search Engines
    2. Why Are Directories so Significant?
    3. Finding Specialized Directories
    4. Using "Local" Directories
    5. Submitting to Second-Tier Directories
  12. Using Link Popularity to Boost Your Position
    1. Why Search Engines Like Links
    2. Understanding Page Value and PageRank
    3. Page Relevance
    4. Hubs and Neighborhoods
    5. Trust in TrustRank
    6. Inserting Keywords into Links
    7. Good Links and Bad
    8. Recognizing Links with No Value
    9. Recalling a Few Basic Rules about Links
  13. When Google Bites Back: A Guide to Catastrophe
    1. How, and How Much?
    2. Is it Really a Penalty? A Little Analysis
    3. Pulling It All Together: Have You Been Penalized?
    4. Why Aren't You Indexed?
    5. Digging Your Way Out of the Hole
  14. Ten-Plus Ways to Stay Updated
    1. The Search Engines
    2. Google's Webmaster Pages
    3. Google's Search Engine Optimization Starter Guide
    4. Bing SEO Tips
    5. Search Engine Watch
    6. The Official Google Webmaster Help Group
    7. WebMaster World
    8. HighRankings.com
    9. Get the Search Engine Buzz
  15. Ten-Plus Useful Things to Know
    1. Managing Sitelinks (Multiline Search Results)
    2. Checking Your Site Rank
    3. Checking for Broken Links
    4. Assessing Traffic with Alexa Toolbar
    5. Installing Firebug
    6. Finding Your Keyword Density
    7. Analyzing Your Sites' Traffic
    8. Checking for Duplication and Theft
    9. Using 301 Redirects
    10. Getting Multiple Results on a Search Page
    11. Identifying Fake PageRank
    12. You Need and Attractive Site
    13. Finding More SEO Tools
    14. Fixing Your Reputation

InterSource Geneva, a premier Information Technology training firm, offers over 400 different courses on server, database and programming technologies, as well as end-user classes for the most popular office, graphics and design applications. We serve clients in Switzerland (Geneva, Lausanne, Bern, Basel, Zurich) and throughout Europe (France, Germany, Austria, Finland, Sweden, England, Netherlands, Spain, etc.).

InterSource offers custom, private courses at client sites, standard public courses in our Geneva classroom, and online training via live Web conference. Training is offered in English and many other languages (Francais, Deutsch, Espanol, Italiano.)

For an overall view of our offerings, please visit us at www.intersource.ch.