Course duration
- 1 day
Course Benefits
- Learn to set up intelligence alerts.
- Learn to work with Google Tag Manager.
- Learn the difference between advanced segments and filters.
- Learn the difference between virtual page views and event tracking.
- Learn to generate virtual pageviews.
- Learn to set up event tracking.
- Learn about custom variables.
- Learn to work with Event Listeners.
- Learn the best practices for using custom variables.
- Learn about Ecommerce tracking.
Course Outline
- Google Tag Manager
- Introduction to Google Tag Manager
- Why Use Google Tag Manager?
- Creating a Tag Manager Account
- Creating a Container and Container Snippet
- Setting up a Tag Manager Container
- Tags, Triggers, and Variables
- Using Tags
- Previewing and Publishing the Container
- Adding a Google Analytics Tag
- Introduction to Google Tag Manager
- ECommerce Tracking And Reporting
- Enabling Ecommerce Tracking
- Step 1: Enable Ecommerce Reporting
- Step 2: Tag Pages
- Implementing Ecommerce Methods
- The _addTransaction() Method
- The _addItem() Method
- The ecommerce:send() Method
- Ecommerce Overview Report
- Shopping Behavior Report
- Checkout Behavior Report
- Product Performance Report
- Sales Performance Report
- Product List Performance Report
- Multi-Channel Funnels
- Assisted Conversions Report
- Top Conversion Paths Report
- Time Lag Report
- Path Length Report
- Enabling Ecommerce Tracking
- Social Media Analytics
- Introducion to Social Interactions
- Setting up Social Interactions
- Social Interaction Setup
- Social Media Reporting
- Virtual Pageviews
- Introduction to Virtual Pageview
- Why to Use Virtual Pageviews
- Virtual Pageviews and Dynamic URLs
- Virtual Pageviews for Tracking File Downloads
- Application of Virtual Pageviews in Goals and Funnels
- Introduction to Virtual Pageview
- Event Tracking
- Introduction to Event Tracking
- Why Use Event Tracking?
- Understanding the Event Tracking Setup
- The _send Method
- Event Tracking Architecture (Category, Action, Label, Value)
- Implementing Event Tracking
- Event Tracking Reports
- Overview Report
- Top Events Report
- Pages Report
- Events Flow Report
- Event Tracking Reports
- Introduction to Event Tracking
- Custom Dimensions and Metrics
- Introduction to Custom Dimensions and Metrics
- Why and When to Use Custom Dimensions and Metrics
- Examples of Custom Dimensions and Metrics
- Architecture of Custom Dimensions and Metrics
- The tracker Method
- Custom Dimension Values
- Custom Metrics Values
- Implementing Custom Dimensions and Metrics
- Example Scenario from Google
- Introduction to Custom Dimensions and Metrics
Class Materials
Each student will receive a comprehensive set of materials, including course notes and all the class examples.
Instructor-led courses are offered via a live Web connection, at client sites throughout Europe, and at our Geneva Training Center.